- Topic
- Myth-busting the idea that low self-esteem = self-hatred, when it often means self-erasure through over-adapting to others
- Arc
- Myth → Truth → what it actually looks like → the reframe → the way forward
- Hook
- Playful but grounded, curiosity-driven, uses italic emphasis on the reframe word as the design does
- Voice
- Plain, warm, couch-conversation register; TATA named naturally; no jargon; 'you' language throughout; Angela's own reframes about adapting/forgetting yourself woven in
- CTA
- Assigned 'Save this for later' — worded as natural instruction on final slide, matching the reflective tone
- Constraints
- No diagnosis framing; no 'signs you have X'; TATA as teaching device not clinical claim; progress-over-perfection language; 2% shift vocabulary; avoided all banned phrases; kept under character limits