- Topic
- Depression reframed as meaningful signal rather than personal failure — symptoms as doorways to deeper relationship with self
- Arc
- reframe arc: hook → pattern → reframe 1 (signal not flaw) → reframe 2 (protection) → reframe 3 (doorway) → CTA. Each slide builds toward agency and meaning.
- Hook
- Validation-driven, gentle question format. Calm and warm tone, never commanding. Uses italics sparingly for emphasis on key contrast.
- Voice
- Calm, warm, clinical-but-accessible. Used client phrases 'doorway' and 'insight, integration, and skillful action.' Plain language, no emoji, educated but unhurried register. Hillman influence without direct quote.
- CTA
- Worded as 'Share this with a friend' to match natural closing-slide phrasing and maintain warm, non-urgent tone
- Constraints
- No outcome promises or transformation framing. No diagnosis checklist. Educational not therapy disclaimer on final content slide. Somatic/mindfulness modalities only for techniques (none taught here). No banned phrases like 'rewire' or 'unlock.' Crisis resource omitted — depression is heavy but post stays at educational distance without graphic detail.