- Topic
- From 'Topics: Nervous-system regulation' and 'Most wants to reach: body-based and brain-based approaches'
- Arc
- psychoeducation — first in client's favoured arcs, suits explaining what regulation is and why it matters
- Hook
- Validation/curiosity-driven; 'Calm, Warm, Clinical but accessible' voice; avoids clickbait
- Voice
- Calm, precise without academic jargon; 'innate wisdom' echo; no emoji; plain language with brief translation of clinical terms
- CTA
- Book a free consult — from client's CTA menu
- Constraints
- Rule 2 (no transformation framing), Rule 4 (somatic techniques OK to teach), Rule 9 (non-triggering language), Rule 11 (educational disclaimer on CTA slide)