- Topic
- Content territory: Trauma / PTSD, Nervous-system regulation; Reframes: 'Emotional pain and trauma are often held in the body'
- Arc
- psychoeducation — first in client's favoured arcs, suits explaining what somatic trauma work is and why it matters
- Hook
- Validation / gentle reframe shape; calm, warm tone; never guru-ish
- Voice
- Calm, warm, professional; plain language with clinical terms translated; no emoji; phrases: 'innate wisdom', 'transforming and releasing', 'doorways'
- CTA
- Book a free consult — from client's CTA menu
- Constraints
- Rule 10: heavy topic (trauma), added crisis resource to slide 5. Rule 4: somatic techniques OK to teach. Rule 9: non-triggering language. Rule 11: disclaimer added to CTA slide body in trace only (not needed visibly per template). No outcome promises (rule 2). Touch work consensual/adults-only framing implicit (rule 3).