- Topic
- Named the eight subtypes Athena treats, framed as 'what OCD actually looks like' to reach people who don't recognize their own experience in the stereotype
- Arc
- psychoeducation: cover hook → list of subtypes → three content slides defining harm/identity/relationship OCD → gentle takeaway about treatability → CTA
- Hook
- Direct myth-bust shape — 'what X actually looks like' — warm, not shaming, curiosity-driven
- Voice
- Plain, warm, specific. Named the felt experience before the clinical term. Used em-dash appositives exactly as her site does. No jargon, no commanding tone
- CTA
- Assigned 'Save this for later' worded naturally as a closing headline
- Constraints
- Never explored intrusive-thought content graphically. Never gave self-directed ERP. Never used OCD as adjective. Named subtypes exist and are treatable, moved immediately to how they're treated rather than elaborating the thoughts themselves