- Topic
- Reframe needing support as normal rather than evidence of brokenness — validation and permission rather than instruction.
- Arc
- Psychoeducation: hook → name the belief → why it exists → what it costs → reframe → hope + resource → CTA.
- Hook
- Used the client's own phrase verbatim ('Not Broken. Just Human.') — direct, warm, validation-first.
- Voice
- Warm, direct, never preachy. Plain language. Short declarative sentences. Echoes her own reframes about mental health care being for everyone.
- CTA
- Assigned CTA 'Share with someone who needs it' — worded naturally as 'Share this with someone who needs it' on the closing slide.
- Constraints
- Heavy topic per client rules (grief/trauma/suicidal ideation/abuse/disordered eating) — added crisis resource to final content slide before CTA, worded exactly as required. No cure promises, no diagnosis, no jargon. Used her own phrases naturally.