- Topic
- Demystifying ERP by describing the process warmly and concretely so someone considering it knows it is structured, collaborative, and gradual—not the flooding or willpower battle they may fear
- Arc
- psychoeducation: hook → name it (define ERP warmly) → what it actually looks like (process, not protocol) → what response prevention means → what exposure means → what to expect (normalizing the difficulty) → CTA
- Hook
- Direct, warm, no fear or shame—curiosity-driven without clickbait
- Voice
- Warm, calm, clinical but accessible. Plain language first, then the clinical term with em-dash appositive. Collaborative register, never commanding. Echoes 'ERP is not white-knuckling' reframe from client's own language
- CTA
- Assigned CTA 'Save this for later' worded naturally as a closing invitation to return to this when ready
- Constraints
- Never give self-directed ERP instructions or a hierarchy to run at home. Describe what ERP IS, never prescribe it. No cure promises, no timelines, no session counts. Keep it educational, not therapeutic advice. Stayed under character limits for every field