- Topic
- Myth-bust the tidy/clean stereotype, then define what OCD actually is — the compulsion loop, not the content — and name the subtypes that look nothing like the cliché
- Arc
- psychoeducation: hook → name it → why the myth persists → what it actually looks like → what helps → reframe/reassurance → CTA. Structured to move from the myth to the reality to hope
- Hook
- Validation-driven myth-bust, direct and plain — matches 'warm, calm, direct' and her own phrase 'OCD is not the content of the thought'
- Voice
- Plain, warm, unhurried. Em-dash appositives to define terms. Short declarative fragments. Echoes her reframes: 'OCD is the relationship you have with the thought' and 'ERP is the gold-standard approach'
- CTA
- Assigned 'Save this for later' — worded naturally as 'save this' to fit the headline character limit
- Constraints
- No self-directed ERP instructions. Named subtypes without elaborating content of intrusive thoughts. No diagnosis, no cure promise, no timeline. No 'so OCD' shorthand. Disclaimer on last content slide