- Topic
- Reframes the parent guilt around after-school meltdowns — the child who is 'fine' everywhere else but melts down at home is demonstrating trust and safety, not a parenting problem.
- Arc
- Reframe arc: cover hook → name the pattern → reframe 1 (what's really happening) → reframe 2 (what it means about you) → reframe 3 (what helps) → quote → cta. Dropped one middle content slide to stay at 6 total.
- Hook
- Validation-driven, relatable question shape. Warm and gentle per brief; avoids shame or 'you're doing X wrong' framing.
- Voice
- Warm, encouraging, plain language. No jargon. Speaks to the caregiver about the child. Uses 'traveling companion' idea lightly in the quote. Never blames the parent.
- CTA
- Assigned CTA 'Save this for later' worded naturally as 'Save this' on the final slide, paired with a share prompt per template.
- Constraints
- Rule 3: never blame parents or imply child's behaviour is parenting failure. Rule 9: kept symptom description non-triggering. Rule 10: this is NOT a heavy topic, so no crisis line. Rule 12: educational disclaimer on cover. Avoided all banned phrases from rule 7.