- Topic
- From 'Posts whose style/tone they want emulated' — Carousel: 'Meet Anya' — integrative trauma therapist, fluent in Russian, freediver; how those threads meet in the work.
- Arc
- psychoeducation — first in the client's preferred arc list, suits a 'meet the clinician' introduction that educates about her approach and modalities
- Hook
- Validation / 'you're not alone' shape, adapted to introduction format — direct, warm, clinical but accessible tone
- Voice
- Clinical but accessible; names modalities by real names (EMDR, IFS) then explains plainly; frames symptoms as protection; never promises timeline; calm, professional, warm; no emoji; plain language with clinical terms translated
- CTA
- Book a free consult — from the client's CTA menu, appropriate for a 'meet the therapist' carousel inviting prospective clients
- Constraints
- Rule 4: Ketamine-Assisted Psychotherapy described in general terms only, never recommended, delivered with Isha Health partner. Rule 5: EMDR and IFS described, never instructed. Rule 11: Crisis resource added to last content slide before CTA. Rule 13: Educational content disclaimer, LMHC licence, Manhattan + telehealth in NY State, Ketamine partnership with Isha Health noted.