- Topic
- Self-sabotage as Marker 4 — the branch-sawing visual Angela uses, normalizing it as universal behavior rather than personal failure
- Arc
- Single reframe slide using the exact visual metaphor from the client's own reframes list, keeping it simple and recognizable
- Hook
- Direct, visual, non-shaming — uses the branch metaphor verbatim as Angela teaches it, playful but grounded tone
- Voice
- Plain, warm, completely un-clinical — explaining the concept like sitting on a couch with a friend, self-deprecating permission ('everyone does it'), psychology made invisible
- CTA
- Assigned CTA 'Save this for later' worded naturally as a standalone phrase
- Constraints
- No diagnosis framing, no 'signs you have X', no toxic positivity, no cure promises, educational not therapy, kept single-slide as template requires