- Topic
- Teaching the 2% shift method — eight tiny intentional actions (drink water, name the emotion, change rooms, breathe, ground, move something small, separate what you can influence, ask 'what do I need?') that move state from 7 to 5 without requiring massive effort or willpower
- Arc
- coping-skill structure: title establishes the method → three micro-actions per step slide, grouped thematically (body-first regulation, cognitive shifts, intentional redirection) → each action is concrete, immediately doable, and framed as progress-over-perfection
- Hook
- Playful but grounded; uses the brand's own phrase '2% shift' with italic emphasis on '2%' to match the template's design intent; avoids guru language ('unlock', 'transform your life') and clinical distance — reads like a friend handing you actual tools
- Voice
- Plain, warm, completely un-clinical — explains nervous-system regulation without naming it as such ('calm the body first'), uses brand phrases naturally ('progress over perfection', '7 to 5', 'you are never trying to be a 1'), no jargon, no commands, no toxic positivity
- CTA
- Worded as 'See the Book & Game' to match the client's approved menu exactly — natural closing that positions the 7 to 5 Game as the next step for someone who found the 2% method useful, without pressure or urgency
- Constraints
- No cure promises or timelines; techniques are from approved modalities (somatic/nervous-system, mindfulness, CBT reframing); no 'you're doing X wrong' framing; reduced text in right column per client feedback; no diagnosis language; kept all actions within scope and immediately actionable without implying therapy