- Topic
- Self-sabotage as outdated coping mechanism, not moral failure — the angle given directly
- Arc
- reframe arc: one voice-card reframe that shifts from 'I keep ruining things' to 'this pattern served me once'
- Hook
- validation/gentle reframe shape — normalizing without shame, matching the angle exactly
- Voice
- playful but grounded, warm, direct; plain language as if sitting on the couch; no clinical terms; Angela's phrase 'you are not broken' echoed
- CTA
- assigned CTA 'Save this for later' worded naturally as instruction without pressure
- Constraints
- no diagnosis language, no 'signs you have X', no toxic positivity, no cure promises, educational not therapy, Marker 4 reference from client reframes (woman sawing branch), TATA character fits perfectionism/people-pleasing self-sabotage