- Topic
- Eight tiny intentional actions (the 2% shift method) that move the nervous system from overwhelmed (7) to grounded (5) — concrete, doable, non-clinical
- Arc
- Single voice slide presenting one powerful micro-action with context — fits coping-skill by teaching a regulation technique Angela uses (nervous-system + mindfulness modalities approved)
- Hook
- Direct, warm, grounded — 'when you're at a 7' uses brand language (the 7-to-5 Game) and 'try one' keeps it non-prescriptive and shame-free
- Voice
- Plain, warm, completely un-clinical — teaches nervous-system regulation invisibly, no jargon, sounds like sitting on the couch with a friend who gets it
- CTA
- Worded as 'The 7 to 5 Game teaches this' to position the book/game as the natural next step for learning the method — assigned CTA 'See the Book & Game' delivered naturally
- Constraints
- Never clinical/treatment language (Happyish Humans is educational coaching, not therapy); kept to approved modalities (nervous-system + mindfulness); no cure promises; plain language only; no banned phrases; 2% shift is a recurring brand concept from her actual method