- Topic
- The 2% shift as the actual method for building habits that stick — start tiny, repeat daily, let it compound. Not motivation, not willpower, just micro-movements.
- Arc
- Single-slide venn showing the three overlapping elements: small, daily, time. The intersection is where change happens. Coping-skill arc compressed into one visual truth.
- Hook
- Direct Angela phrase from the reframes list — '2% at a time' is her recurring language. Playful but grounded, plain, warm. No jargon.
- Voice
- Plain, warm, completely un-clinical. Self-deprecating is on-brand ('feels ridiculous'). Psychology taught invisibly — the reader learns habit formation without the term being the point. Explains like sitting on the couch with you.
- CTA
- Assigned CTA 'Share with someone who needs it' worded naturally as a closing invitation — trust-building post, so the share is an act of care rather than a save-for-later.
- Constraints
- No cure promises or timelines. No 'unlock' or guru language. Progress over perfection echoes her own phrases. Educational, not therapy. Stays within coping-skill teaching scope (behavioral, concrete). No banned phrases. CTA from approved list.