- Topic
- Burnout recovery through micro-actions — the 2% shift method Angela repeats to clients, framed as accessible nervous-system regulation rather than self-care performance
- Arc
- coping-skill: hook → why this helps (2% beats massive) → eight concrete steps → what to expect (patience, repetition) → CTA
- Hook
- Playful but grounded; plain language; emphasizes the method (2% shift) and the outcome (overwhelmed to intentional) without cure promises
- Voice
- Warm, direct, shame-free. 'Like sitting on the couch with you.' Psychology-invisible teaching. Uses brand phrases: '2% shift', 'progress over perfection', 'never trying to be a 1'. No clinical jargon, no self-help clichés
- CTA
- Assigned CTA 'See the Book & Game' worded naturally as next step after learning the method — the 7 to 5 Game is where the 2% philosophy lives
- Constraints
- No cure promises or timelines. Only taught CBT/DBT/ACT/mindfulness/somatic techniques (these are nervous-system + mindfulness-based). No 'unlock' or guru language. No therapy framing. Educational content disclaimer implicit in brand positioning. No 'signs' arc (banned). CTA from approved list only