- Topic
- Self-criticism as a protective mechanism that backfires — the cost of making it your default voice, and the shift toward self-compassion
- Arc
- Reframe arc: hook → the pattern (why criticism feels protective) → Reframe 1 (what it actually does) → Reframe 2 (the energy cost) → Reframe 3 (self-compassion as growth-oriented) → Reframe 4 (noticing without obeying) → CTA
- Hook
- Validation-driven curiosity gap; warm tone, never shame-based. Matches 'why X feels like Y' shape but avoids recent body/mind framing
- Voice
- Warm, encouraging, plain language. Practice 'we' voice. Echoes client reframe: 'Release the weight of shame and guilt… embrace your authentic self without self-criticism.' No jargon, no commands
- CTA
- Assigned 'Save this for later' — worded naturally as headline + sub on CTA slide, inviting reflection without pressure
- Constraints
- No outcome promises. No 'broken/fix you' language (banned phrases). Educational framing throughout. Stayed under all character limits. Reframe arc as assigned. Six slides (client prefers 6-7). No heavy-topic crisis line (self-esteem is not on the five-item list). Practice voice, never single clinician 'I'.