- Topic
- Reframing conflict frequency as attachment pattern rather than compatibility indicator — couples who fight aren't broken, they need repair skills
- Arc
- Myth-busting: Myth 1 (frequency = incompatibility) → Truth 1 (it's about repair) → Myth 2 (right person = no conflict) → Truth 2 (secure attachment is built) → gentle takeaway (patterns can change) → CTA
- Hook
- Validation-driven, curiosity gap — 'myth about' shape from the hook menu, warm tone per client voice ('never preachy'), avoids shame
- Voice
- Warm, encouraging, calm. Practice 'we' voice. Client's own reframe: 'conflict pattern not the person is the problem' and 'secure attachment is built not found'. Plain language, Gottman/EFT named without jargon-dumping
- CTA
- Assigned 'Book a session' CTA worded naturally as invitation after hope-building content, fits the 'this one earns its ask' instruction
- Constraints
- No outcome promises. No before/after framing. Modality mention (Gottman/EFT) allowed per client rules. Stayed under all character limits. Not a heavy topic so no crisis line. Educational framing throughout