- Topic
- Self-esteem from client's topic list; reframe from 'Release the weight of shame and guilt' in recurring themes
- Arc
- reframe is second in client's preferred arcs and fits self-esteem naturally; not coping-skill (no specific technique taught)
- Hook
- validation-driven curiosity hook; warm tone, no shame or 'you're doing it wrong'
- Voice
- warm, encouraging, plain language; 'authentic self without self-criticism' from client phrases; practice 'we' voice
- CTA
- Book a session — link in bio from approved CTA menu
- Constraints
- no outcome promises; no before/after framing; educational not therapy; reframe arc stays within approved list; slide 5 now distinct from slide 4